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Making Amends: Retaining Customers When You Have to Say You’re Sorry
By Rose StrongBeing in business, no matter what product or service you offer, you’re bound to make a mistake with a client or customer at some point. Whether you are a waitperson in a diner, a...
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Does Your Headshot Make You Look Competent, Likeable or Influential?
By Megan QuinnI recently tested out my professional headshot through a web service called “Photofeeler.” This photo comparison website has been gaining traction lately as a tool used by professionals -...
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Using Technology to Enjoy a Little More Sunshine This Summer
By Kim TarasiewiczAs we move into summer, everyone wants more free time to enjoy the wonderful weather and outdoors. And believe it or not, technology can help with that. While technology can keep us...
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Rainbow Flag: Logo, Symbol or Both?
By Rose StrongJune was Gay Pride month, and how appropriate for the Museum of Modern Art to add the rainbow flag to its collection in the same month that same-sex marriage was legalized across the...
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Vacation for Executives, Entrepreneurs and Employees is a Must
By Gina F. RubelThe furthest thing from most entrepreneurs’ minds is vacation. When launching and growing a business, the primary focus is on executing the business plan and, with any luck, generating...
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Keeping It S.I.P.S.
By Megan QuinnWhat do you do for a living?If you answered by naming your company or your title or your general field, you just missed out on a golden business opportunity – to create interest in what...
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8 Interview Tips to Help Create Fresh Content
By Rose StrongDo you regularly write blog posts, articles or press releases? Are you often researching and seeking ways to tell a story or better explain a topic? To make your content fresh, you need...
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6 Things Google Analytics Can Tell You About Your Marketing
By Kim TarasiewiczAt Furia Rubel, we build many of our clients' websites and also provide hosting on a dedicated server. Part of our website services involve checking Google Analytics to see how those...
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3 Reasons Why a Twitter Rant is Rarely Helpful to Your Business
By Megan Quinn In recent news, Tinder spoke out on Twitter against Vanity Fairabout an article on the online dating app written by journalist Nancy Jo Sales. Tinder went on a 31-tweet rant after they...
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Using Technology for Corporate Recruiting
By Kim TarasiewiczHow many of you were recruited for a job right out of college? Did you attend the sessions where you “dressed for success,” met with corporate representatives, and then typed out or,...
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The Press Release Mistake You Need to Stop Making
By Sarah LarsonYears ago, a press release was written and then carefully formatted on a sheet of letter paper, usually official stationary of the company or group sending the release. It had headers...
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Snapchat – Evolution of a Social Media Platform
By Kim TarasiewiczSocial media platforms come and go, but the ones that remain strong have two things in common: they evolve along with their users’ needs and they reach several target audiences, not...
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Eye-Opening Facts About the Workplace Impacts of Shut-Eye
View image | gettyimages.comBy Rose StrongDo you roll out from under the covers in the morning looking forward to the end of the day when you can crawl back into bed? Perhaps you find yourself drifting...
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3 Things J.K. Rowling Taught us About Marketing
By Megan QuinnYou may have heard of books and movies about a boy who finds out he is a wizard and a celebrity in the wizarding world after surviving an attack on his family by a dark sorcerer. Did I...
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Fall Foliage and Pink Ribbons: It Must be October
By Rose StrongView image | gettyimages.comMy maternal grandmother was diagnosed with breast cancer in the mid 1970s. It was a time when people didn’t talk about cancer, let alone the specificity of...
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Is Your Law Firm Making These Social Media Mistakes?
By Megan QuinnSocial media in general and its various platforms in particular are not always easy for lawyers to fully understand, much less embrace. Social media engagement also is something that must...
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5 Reasons Your Business Should (Still) Be on Twitter
By Sarah LarsonIf you follow financial or tech news, you know that Twitter has had a rough go of it lately.In the two years since its Nov. 7, 2013 IPO, Twitter’s stock price has fallen and it recently...
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Why Should Lawyers Take the Time to Blog? Here’s One Example
By Sarah Larson“Content marketing” is an important ingredient in the communications plans that we create to help our clients get noticed, but oftentimes, getting them to actually create the content is...
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The Easiest Marketing Tactic You Can Implement Right Now, For Free
View image | gettyimages.comBy Sarah LarsonWhen clients rely on us to create and implement their integrated marketing and public relations plans, the strategy and tactics are often long and detailed,...
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Will They Ever Serve Again? – Managing the Chipotle Crisis
By Rose StrongWith the rush of the holiday season upon us, it’s highly likely we’re going have at least one meal this month from a fast food chain restaurant. However, if you’ve been paying attention...
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