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Rainbow Flag: Logo, Symbol or Both?

By Rose StrongJune was Gay Pride month, and how appropriate for the Museum of Modern Art to add the rainbow flag to its collection in the same month that same-sex marriage was legalized across the...

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Vacation for Executives, Entrepreneurs and Employees is a Must

By Gina F. RubelThe furthest thing from most entrepreneurs’ minds is vacation. When launching and growing a business, the primary focus is on executing the business plan and, with any luck, generating...

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Keeping It S.I.P.S.

By Megan QuinnWhat do you do for a living?If you answered by naming your company or your title or your general field, you just missed out on a golden business opportunity – to create interest in what...

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8 Interview Tips to Help Create Fresh Content

By Rose StrongDo you regularly write blog posts, articles or press releases? Are you often researching and seeking ways to tell a story or better explain a topic? To make your content fresh, you need...

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6 Things Google Analytics Can Tell You About Your Marketing

By Kim TarasiewiczAt Furia Rubel, we build many of our clients' websites and also provide hosting on a dedicated server. Part of our website services involve checking Google Analytics to see how those...

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3 Reasons Why a Twitter Rant is Rarely Helpful to Your Business

By Megan Quinn In recent news, Tinder spoke out on Twitter against Vanity Fairabout an article on the online dating app written by journalist Nancy Jo Sales. Tinder went on a 31-tweet rant after they...

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Using Technology for Corporate Recruiting

By Kim TarasiewiczHow many of you were recruited for a job right out of college? Did you attend the sessions where you “dressed for success,” met with corporate representatives, and then typed out or,...

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The Press Release Mistake You Need to Stop Making

By Sarah LarsonYears ago, a press release was written and then carefully formatted on a sheet of letter paper, usually official stationary of the company or group sending the release. It had headers...

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Snapchat – Evolution of a Social Media Platform

By Kim TarasiewiczSocial media platforms come and go, but the ones that remain strong have two things in common: they evolve along with their users’ needs and they reach several target audiences, not...

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Eye-Opening Facts About the Workplace Impacts of Shut-Eye

View image | gettyimages.comBy Rose StrongDo you roll out from under the covers in the morning looking forward to the end of the day when you can crawl back into bed? Perhaps you find yourself drifting...

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3 Things J.K. Rowling Taught us About Marketing

By Megan QuinnYou may have heard of books and movies about a boy who finds out he is a wizard and a celebrity in the wizarding world after surviving an attack on his family by a dark sorcerer. Did I...

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Fall Foliage and Pink Ribbons: It Must be October

By Rose StrongView image | gettyimages.comMy maternal grandmother was diagnosed with breast cancer in the mid 1970s. It was a time when people didn’t talk about cancer, let alone the specificity of...

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Is Your Law Firm Making These Social Media Mistakes?

By Megan QuinnSocial media in general and its various platforms in particular are not always easy for lawyers to fully understand, much less embrace. Social media engagement also is something that must...

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5 Reasons Your Business Should (Still) Be on Twitter

By Sarah LarsonIf you follow financial or tech news, you know that Twitter has had a rough go of it lately.In the two years since its Nov. 7, 2013 IPO, Twitter’s stock price has fallen and it recently...

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Why Should Lawyers Take the Time to Blog? Here’s One Example

By Sarah Larson“Content marketing” is an important ingredient in the communications plans that we create to help our clients get noticed, but oftentimes, getting them to actually create the content is...

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The Easiest Marketing Tactic You Can Implement Right Now, For Free

View image | gettyimages.comBy Sarah LarsonWhen clients rely on us to create and implement their integrated marketing and public relations plans, the strategy and tactics are often long and detailed,...

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Will They Ever Serve Again? – Managing the Chipotle Crisis

By Rose StrongWith the rush of the holiday season upon us, it’s highly likely we’re going have at least one meal this month from a fast food chain restaurant. However, if you’ve been paying attention...

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National Law Journal 'Best of' 2016 Survey Voting Now Open

Friends, the 2016 Best of The National Law Journal reader ranking survey is live, and we are asking for your support.Vote today at: https://www.surveymonkey.com/r/2016BestNLJ Please vote for Furia...

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Fostering Inclusion Through Internal Communications

By Laura PowersAs an agency that assists clients with internal and external communications, we believe in practicing what we preach. So when we recently discussed tactics and tools that we use within...

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2 Social Media Tools You Need to Start Using in 2016

By Megan QuinnManaging social media is a time-consuming process. Let’s say you have four, five or more social media channels to manage. Even the best multi-taskers can have trouble managing multiple...

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The 15-Minute Internal Communication Tactic That Also Could Save Your Life

By Gina RubelOne of the most frequent concerns we hear from clients during assessments for practice management is that the organization lacks effective internal communications. Often, management fails...

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An Internal Communications Tool for Today’s Teams

By Megan QuinnWhen I was told that we were implementing Slack in the office, my first reaction was, “What is a Slack?” Slack is a collaboration platform that enables teams to converse and share files...

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6 Tips on Working With Professional Focus Group Providers

By Laura PowersWhen it comes to launching new marketing initiatives, many businesses don't guess at what their target customers want, need or desire - they ask them directly, through the use of focus...

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5 Simple Tips for Checking the Accuracy of Your Content

By Sarah LarsonIf your mother says she loves you, check it out.So goes an old journalism adage that has guided generations of young reporters, editors and producers along the career path to becoming...

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What Goes Into an Avvo Rating, and Why Should You Care?

By Gina RubelAs legal marketers, we field questions from attorneys all the time about Avvo – what it is, what its lawyer “ratings” are based upon, and whether attorneys should pay it in any...

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